I think it might have been the best one yet. Of course, I say that every year. God doesn’t need a marketing campaign but God had one last night. A horse, a farmer, Stevie Nicks, Paul Harvey, Ray Lewis, the Sandy Hook Elementary School chorus, Dodge and Budweiser all lined up to declare one right after another, that after all is said and done, God does what God does best and that is being good. God is good still.
I think my favorite was the horse, though, followed closely by the farmer. God made horses, cows, farmers, football players, musicians, trucks, wives, mothers, children, footballs, confetti, Doritos, beer, trainers, quiet people, cooks, commentators and God said it was good. At the end of the day, it was all good. (Well, godaddy.com, not so much and maybe not so much if you were a 49er fan).
I don’t know if Budweiser wanted us to go hug a horse, buy a beer, give thanks to those who have gotten us this far, always embrace change or remember how loved we really are. I don’t know if Dodge wants us to hug a farmer, buy a truck, listen to radio, buy organic, embrace our American roots and heritage, or eat more meals at home.
But one thing the marketing gurus did say (intentionally or not), in the midst of it all last night, was tying heartstrings together matter. God needs somebody to keep on loving when it makes no sense because that is what love does. God needs somebody with the patience and the willingness to hurt because the suffering need someone to come up along side of him or her. God needs someone to see that grace can be cultivated everywhere.
All is grace,
Budweiser
Clydesdales
Football
Trucks
Farmers
Doritos
Children singing
Chili
Homemade butter
Commercials
When you need a feel good moment:
http://www.youtube.com/watch?v=wPG7PcI67dE
No comments:
Post a Comment